Fresh, deluxe and bright, the Prima Tel Aviv hotel is situated in the heart of the city near the bustling Old Port area of the Israeli Mediterranean Coast. A short walk from Tel Aviv's downtown area and just one street away from the lively seaside promenade, days can be spent on the beach, visiting one of the many museums or dining in one of the recommended restaurants around the area.

The lobby and bar looks like it has been hit with an interior design magic wand and a complete makeover has created a trendy, uber modern and polished area. Sleek grey walls fit perfectly with the variety of kitsch and comfy chairs and sofas. Many of Tel Aviv's best bars and restaurants are in close proximity to the hotel and for those in the mood for dancing there are a few good discos to choose from as well.

Rooms are like a breath of fresh air with blues, oranges and whites creating a breezy sea themed colour scheme. Headboards looks like works of art and orange bed runners add bold colouring. Bathrooms have the double delight of a bath and shower and a recent renovation means they are still gleaming. Some rooms have views out to the Mediterranean and with large windows; it will just feel like an extension of your room.